N N a a t t a a s s c c h h a a
J J o o h h n n s s o o n n

Natascha Johnson
About me

Hi! 👋 I’m a New York-based Creative Director and Experiential Marketer shaping unforgettable brand experiences across digital and physical worlds.

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Experience

Building brands, experiences, and teams for global brands and products.

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Cornell University, SC Johnson College of Business
Executive MBA Candidate '27
Year: 2025 – Present
Executive Consulting Club at Cornell University
President
Year: 2025 – Present
AI Club at Cornell University
President
Year: 2025 – Present
Gorges Ventures
Team Lead
Year: 2025 – Present
Hyve Group
Associate Creative Director
Year: 2017 – Present
Rook Advertising
Advertising Consultant
Year: 2016 – 2017
Creative Arts Unlimited
Experiential Design Consultant
Year: 2014 – 2016
Hasbro
Product Consultant
Year: 2014
The Jim Henson Company
Product Consultant
Year: 2013
Mote Marine Laboratory & Aquarium
Brand Consultant
Year: 2013
Moonbot Studios
User Experience Consultant
Year: 2013

Featured Work

A few projects I'm especially proud of.
Selected work across brand, experience, and digital.

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Wolfson Children's Hospital exterior
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Wolfson Children's Hospital

Experiential Work in Healthcare
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Google Onboarding Design System

A living brand & design system unifying two Google management tracks
Shoptalk Europe mainstage
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Launching Shoptalk Europe

Brand system and creative direction for a market launch
Tata Innovation Center at Cornell Tech
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The Executive Consulting Club at Cornell

Executive Club, Leadership, Branding, Events, Marketing