About

The human behind
the work.

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Natascha Johnson

Hi! 👋 I’m a New York-based Creative Director and Experiential Marketer shaping unforgettable brand experiences across digital and physical worlds.

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Born in Texas. 🤠 Raised in Germany. 🥨 Based in New York City. 🚕 Currently pursuing an Executive MBA at Cornell University's SC Johnson College of Business 🐻 while leading creative strategy at Hyve Group. 🎨

Experience

Building brands, experiences, and teams for global brands and products.

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Cornell University, SC Johnson College of Business
Executive MBA Candidate '27
Year: 2025 – Present
Executive Consulting Club at Cornell University
President
Year: 2025 – Present
AI Club at Cornell University
President
Year: 2025 – Present
Gorges Ventures
Team Lead
Year: 2025 – Present
Hyve Group
Associate Creative Director
Year: 2017 – Present
Rook Advertising
Advertising Consultant
Year: 2016 – 2017
Creative Arts Unlimited
Experiential Design Consultant
Year: 2014 – 2016
Hasbro
Product Consultant
Year: 2014
The Jim Henson Company
Product Consultant
Year: 2013
Mote Marine Laboratory & Aquarium
Brand Consultant
Year: 2013
Moonbot Studios
User Experience Consultant
Year: 2013
What colleagues say

"Natascha has an innate understanding of what audiences need, how to reach them. It's a rare combination of instinct, deep research, and strategic thinking."

Bill Connington Filmmaker & Lecturer, Yale School of Drama

"What truly sets Natascha apart is that she is both a talented creative and a strategic thinker. A rare combination in our industry."

Brandon Gamble Global Head of Creative, Hyve Group

Off the clock

Me at a hillside overlook under heavy cloud, camera in hand
A German half-timbered house with green shutters, carved with the words Gott segne das ehrbare Handwerk
A 96 St subway platform in New York, the countdown clock reading Brooklyn Bridge Delay twice over
An Art Deco relief panel in slate and gold, a robed figure among stylised birds and stars
A gilded barrel-vaulted hall with painted ceiling panels and a golden armillary sphere fountain
A vaulted museum hall, a round skylight set into the dome above stone arches

Fun facts

Currently listening to

Where I've built things

New YorkShoptalk Las VegasShoptalk · Groceryshop ChicagoShoptalk NashvilleShoptalk Fall JacksonvilleWolfson Children's Hospital LondonShoptalk Europe BarcelonaShoptalk Europe Abu DhabiShoptalk Luxe