About

The person behind
the strategy.

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Nat Johnson

Hi! 👋 I'm a New York based creative and strategy leader. I build brands, experiences, and teams for global brands and products.

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Based in New York City. Currently pursuing an Executive MBA at Cornell University's SC Johnson College of Business while leading creative strategy at Hyve Group.

Work Theory

The ideas that shape how I lead teams, build brands, and design experiences.

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01

Start With the Audience

02

Clarity Over Complexity

03

Build Systems, Not One-Offs

04

Align Creative With Strategy

05

Empower Strong Teams

06

Iterate Toward Better Answers

Experience

Building brands, experiences, and teams for global brands and products.

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Cornell University, SC Johnson College of Business
Executive MBA Candidate '27
Year: 2025 – Present
Executive Consulting Club at Cornell University
President
Year: 2025 – Present
Gorges Ventures
Team Lead
Year: 2025 – Present
Hyve Group
Creative Director
Year: 2017 – Present
Rook Advertising
Advertising Consultant
Year: 2016 – 2017
Creative Arts Unlimited
Experiential Design Consultant
Year: 2014 – 2016
Hasbro
Product Consultant
Year: 2014
The Jim Henson Company
Product Consultant
Year: 2013
Mote Marine Laboratory & Aquarium
Brand Consultant
Year: 2013
Moonbot Studios
User Experience Consultant
Year: 2013
What colleagues say

"Natascha has an innate understanding of what audiences need, how to reach them. It's a rare combination of instinct, deep research, and strategic thinking."

Bill Connington Filmmaker & Lecturer, Yale School of Drama

"What truly sets Natascha apart is that she is both a talented creative and a strategic thinker. A rare combination in our industry."

Brandon Gamble Global Head of Creative, Hyve Group